Make way for the latest release of Pharrell's Billionaire Boys Club collection for S/S'17. The highly anticipated range includes core favourites as well as completely new designs which incorporate key trends for the new season including applique, prints and attractive embroidery. Look out for casual sweats updated with applique detailing to create unique, innovative designs this season! Stand out pieces include the Aviation Print Long Sleeve T-Shirt, Script Logo Snapback and the Galaxy All-Over Print T-Shirt. It's clear to see the space theme continues within elements of the latest collection, perhaps reflecting on Pharrell's obsession with outer space (self-confessed Star Trek nerd & even naming his son Rocket!) and explains the idea behind the astronaut man logo displayed of many of the garments.
The brand which has seen co-founder Pharrell boost it's profile from relatively unknown to the popular street brand it is today, taking it's style straight to an urban collective and gaining a following of fans from like-minded people everywhere. Joining forces with Japanese designer Nigo (founder of clothing label BAPE), the brand has seen it's success reach dizzying heights in recent years and frequently seen donned on many a celebrity. Offering an essence of understated cool, Billionaire Boys Club are a brand to watch this season and offer a collection of tees, sweats and caps. Shop here.
The Script Embroidered Sweatshirt (shown above) has been constructed from 100% cotton and displays raised applique to the front featuring signature branding from the fashion label. Designed in a two-tone red and white colour-way, the casual sweat is finished with the small astronaut logo fixed to the cuff as well as the back of the neck.
