Social media has played a huge part in the rise of affordable yet stylish menswear, in particular graphic t-shirts. Gone are the days of a naked model laden across our t-shirts and in it's place a new style has been formed with unusual prints and patterns - and we're not afraid of floral either!
Daring to be different and the need to stand out has given fashion the upper hand at creating something out of the ordinary and thus a flurry of new street brands have risen and, with the help of reality TV and it's stars, the brands have become the next big thing. To complete the style, the tees are usually teamed with ultra skinny jeans and immaculately clean trainers!
Read on for a brief introduction on the urban brands we at Masdings.com stock, that we feel are the core four...
Sik Silk
Sik Silk have long been ahead of the game with their affordable yet fashionable take on t-shirts and tops with styles that are out-of-the-ordinary and different. One of the first British brands to push boundaries in terms of design, style and print, Sik Silk took the streets by storm and opened up a new look for menswear that was simple yet street, affordable yet eyecatching. This gap in the market certainly paved the way for like-minded brands to form; creating a new era in men's fashion.
Shop all Sik Silk here.
Illusive
New brand Illusive has been formed by the creators of Sik Silk, this time focusing much more on the male physique and combining a muscular fit with tight cuts. Illusive's designs are based on colourful graphics and simple bold colours and, with the success of Sik Silk, the brand have managed to gain quite the following! With only a small selection of tees available when starting out just last year, the brand gained thousands of followers in their first few months alone which provided the platform they needed to be where they are today.
Shop all Illusive here.
Nicce
Nicce offer that understated, urban look with effortless style and have already developed a celebrity following. The brand focuses on using clean cut designs with fresh and innovative new ideas. Drawing it's inspiration from the streets of London, Nicce focus on changing with the times whilst keeping that classic look. Big house music names such as Hot Since 82, Yousef, Loco Dice and Ben Pearce have been spotted wearing the brand.
Shop all Nicce here.
11 Degrees
Modelled by Geordie Shore star Gaz Beadle, 11 Degrees has managed to pave it's way to the forefront of fashion with only two years in. The Geordie Shore star is a big influence in the success of the brand and you can often find him and co-stars wearing 11 degrees on the show as well as promotion on his social media outlets. Having this kick-start and huge following has led the brand straight to the front and means that each season's designs are an instant success!
Shop all 11 Degrees here.
