Sale Focus: Nudie Steady Eddie Jeans

From one of the king’s of denim comes one of the best fits to grace our shelves in years- the Nudie Steady Eddie Jean.

Crafted using 100% organic cotton, Nudie Jeans contrast against there counterparts through their unique approach to responsible production. From recycling old denim, to encouraging running repairs on your beloved pair of jeans, Nudie have reshaped the way we think about jeans- limiting the amount of times we wash them, and realizing their potential when we think that they’re on their last legs.

With an ethos that celebrates the aging process of raw denim, Nudie Jeans are far from being a one trick pony. These Nudie Steady Eddie Jeans feature a wash that is aimed to replicate years of wear. Fades down the front give the impression of natural wear and tear, which offers these jeans a much more natural, fashion savvy look.

Their straight fit is tainted slightly by a gradual taper to the leg that won’t detract the comfort of a parallel leg, but makes these jeans much more susceptible to a whole variety of looks. From sleek street wear that incorporates classic running trainers, to a dressed up look that offers footwear with a smarter edge, the Nudie Steady Eddie Jean is the go anywhere and do anything king of denim.

Italian production underlines the quality behind these denims, whilst the now iconic Nudie Jeans swirl on the back pocket is the perfect homage to the Swedish background that these fantastic jeans herald from.