Introducing: Ellesse

 

As street wear and sneaker culture continues to strengthen its hold on modern fashion, the reemergence of classic cult sporting brands is leading to hysteria over any label that carries a deep rooted heritage in sports- a culture that has gone hand in hand for fashion since day dot.

Founded in Perugia in 1959, Ellesse is an Italian brand, created by Leonardo Servadio. Taking its name from the pronunciation of his initials “L.S”, Ellesse first experienced an initial spike in popularity during the 1970’s, as it became a key producer of fashionable skiwear.

Running at the same time was Ellesse’s exploration into Tennis. It was here that the label made the biggest waves in sporting culture.
With the Ellesse logo referencing the shape of a tennis ball and the tips of a pair of skis, their affiliation with the two sports is eternally undoubted.

Throughout the 1970’s and 1980’s Ellesse grew in repute, becoming an iconic sports brand that sponsored the likes of tennis star Boris Becker and Formula One legend Alain Prost.

  

However, the brand was also causing a scene away from sports. By combining a sports inspired look with urban fashion, Ellesse crafted styles that were being adopted for casual wear across Europe.

Now widely regarded as one of the best heritage sports brands of the last half century, Ellesse are back, bringing their original formula of technical inspired casual styling with them
From bold branding to quality high performance materials, Ellesse are dropping into the modern wardrobe as a classic alternative to urban and street inspired looks- bringing with them an entire range to compliment every style element.