Product Focus: The Ben Sherman Button Down Shirt
With an illustrious history that links a host of Britain’s most iconic fashion movements and youth cultures, Ben Sherman Button Down Shirts are a stalwart of the Great British wardrobe- ever relevant, always evolving and consistently desirable.
Despite its truly British aesthetic, the Ben Sherman story actually starts in America. Following his emigration over the pond to the San Fernando Valley, Arthur Benjamin Sugarman changed his name to Ben Sherman- a strong American name that would help him and his family adapt to life in the US.
Ben started a family- and soon relocated them back to Britain, where, in Brighton, he used his creative flair and experiences of American style (specifically the Ivy League shirt) to design his own range of shirting. It was an instant hit, and under the banner of his self-titled brand, Ben Sherman injected a sense of colourful originality that hadn’t been seen in Britain before.
The Ben Sherman legacy grew and grew, and still lives strong to this day, with Ben Sherman button down shirts remaining an icon of dressed up, unique style. From the versatile sensibility of a Ben Sherman Oxford shirt, to the historic look of the classic Ben Sherman Gingham shirt, the range of Ben Sherman shirts remains unfaltering in its classic style principles.
With the introduction of prints and patterns to the sleek cut shirts that have made Ben Sherman an infamous label, the brand continues to innovate and carry itself forward, forever tweaking and sustaining that classic look of the Ben Sherman Button Down Shirt.
