Fred Perry X Southsea Deckchair Company

Part of a diverse range of collaborations that Fred Perry have entered into for the summer, the Fred Perry x Southsea Deckchairs collaboration is yet another fantastically balanced compilation of classic Fred Perry staples with an iconic twist.

Predominantly featuring key Fred Perry style staples, such as the iconic polo shirt and short sleeve shirt, this intimate range reflects the very nature and aesthetic of the Great British seaside, thanks to their affiliation with one of the nations most iconic sea front furniture makers.

Working alongside the infamous Southsea deckchair company, Fred Perry have reinvented their own styles to house a strong aesthetic that is synonymous with the classic, heritage inspired look of the Great British deckchair.

Using the iconic striped pattern that has always gone hand in hand with the classic deck chair, Fred Perry have spun an instantly eye catching and intriguing design that is perfect for summer. The relationship between the illustrious British clothing label and the original deckchair brand continues past the obvious bold stripe pattern, with the use of wooden buttons, as well as triple stitched ‘sail’ hems, providing a unique finish. The Fred Perry laurel wreath logo provides a reference of stylish assurance to all the styles in this range, offering an infamous banner to pin down the entire look of each attention-grabbing piece.

This collection provides a brilliant snapshot of a bygone era of British fashion and culture, and for this exact reason, will prove to be a huge success thanks to its retro style values. With Fred Perry’s unquestionable role in Great British style, and Southsea Deckchair’s instant affiliation with some of the best seaside spots that this country has to offer, this untimely collection looks set to be a dream for anyone looking to preserve iconic heritage style.