New Arrivals G Star

Heralded as the modern saviour of denim, G-Star utilized one of history’s most used materials to give a kiss of life to a wardrobe staple that had slowly begun to falter.

Based in Amsterdam, G-Star infused a fresh European take on style into an age old men’s fashion necessity- jeans.

Since its inception in 1989, G-Star has never ceased evolving. From gaining a huge reputation in their work with raw denim, to bringing in military inspired style and designs that were ergonomically crafted to be both functional and stylish, G-Star have been a buzz word that has become interwoven with denim for over 20 years.

This season sees G-Star return again with a fresh outlook on fashion, keeping their passion for denim at the very core of all their designs. Their latest collection sees a nod to some of their most popular and cherished styles, whilst also acknowledging the need for the modern man to have clean, understated and elegant high quality denims hanging in their wardrobes.

With tapered silhouettes running at the forefront of denim led fashion, G-Star have reacted with a fantastic leg shape that graduates from the waist down to a narrow leg opening at the ankle, offering a fit that sits comfortably between straight and skinny. Check out our favourite picks from G-Star’s latest tapered fit denim:

Displaying a classic 5 pocket style, the G-Star 3301 pays homage to heritage styled denim thanks to its true to form looks. Coming in a host of washes, the 3301 is your sure fire go-to for simple yet timely styling for your legs. Tying in to every look under the sun, from preppy to street wear, these tapered leg G-Star 3301’s are perfectly balanced and assured to provide you with a reliable, trustworthy style.

The A crotch was first designed back in 2000, and has now been re-released with a cut that features more of a tapered leg. With elongated back pockets that feature an iconic and instantly recognisable A line structure, the G-Star A Crotch is a real necessity for anybody who loves G-Star’s unique penchant to craft innovative denim styles.

This jean is the direct descendent of what is perhaps G-Star’s most prominent, innovative and famous jeans. The 5620 takes a lot of details from the original G-Star Elwood jean- the first pair of denims that was designed to ergonomically fit the contours of the legs. The 5620 carries similar features to the Elwood, including scuff pads at the back of the leg opening, slant pockets and knee details; giving the iconic style that became the world’s second best selling jean a new lease of life.

Ever since their reputation for denim began to grow, G-Star have expanded their offering, with their range of apparel carrying the same ethic as their jeans- military inspired, quirky and instantly recognisable.

The latest collection from G-Star sees their clothing return to fine form, with inspired styles that are fashion forward, eclectic, and true to the brands infectiously rugged nature.

A slim fit makes this lightweight over shirt perfect for layering up with your favourite casual wear. A corduroy collar ties in with the black G-Star raw chest badge, whilst popper fastenings help to finish off this jacket’s obvious roots in military inspired fashion.

A piece that utilizes G-Star’s supreme knowledge of denim, this denim jacket features shaped arm, giving them a 3D effect when worn. The dark indigo finish ensures that this jacket will go with pretty much anything in your wardrobe, and keeps up the denim jackets recent fashionable form by remaining versatile and timeless.

A truly adaptable piece to have in your wardrobe, this shirt features a lightweight yet tough denim, with a unique grey dye, making it perfect if you’re looking for a piece of casual shirting to mix into your existing wardrobe. A zip closure makes it simple to layer up and wear open; we love it because of its versatility and colour-it’s great if you’re looking for a simple way to achieve a well thought out double denim look.