Introducing Anerkjendt

There's a new kid in the playground: but it's not doing what most new comers do when they first arrive. It's not standing in the corner looking miserable. Oh no- Anerkjendt has strolled in with more style than the local rich kid. Check out our swift run through of one of favourite brands of the moment-from jeans to tee's, you really shouldn't ignore this newby.

Knitwear

It's your granddad's jumper, but not quite how you remember it- casual classics get the Anerkjendt treatment with fresh new spins on an age old style...

We start with an easy wear casual piece; this hooded knit looks brilliant with any jeans, and is a decent enough weight to keep off the chill. Dual chest pocketing and a tonal trim down the buttons give this style a touch of class.

The contrast trim on this collared cardigan make it stand out from the crowd. Mix this with the speck woven into the khaki knit and you've got one damn cool cardigan your granddad wouldn't have dreamed of in his wildest dreams.

This is one of our favourite pieces from the collection. We love the deep indigo colour with contrast side pocket, and the way that the material seems to overlap the buttoning. Add all this to the completely individual cut and you've got something you won't find any where else.

T-Shirts

Fresh patterns and some cool fabric fades make up the range of Anerkjendt t-shirts. Casual and on trend, your wardrobe shouldn't be without at least one of these.

The aztec print on this t-shirt make it a real stand out piece. Layer up with the cardigan above and wear a pair of dark jeans or chinos and stand out from the crowd, or whilst it's a bit warmer, wear it with a pair of chino shorts. The pocketing an shoulder buttoning add a new dimension to a style that is quickly expanding.

The faded effect to the material make this top. Available in the colour shown, or in a cool blue, the lower cut neck takes the casual look of this tee to another level. Perfect for just about any bottoms.

This T-shirt literally has everything on it that could possibly be trendy right now. Brightly coloured with a contrast bottom, the material has a fleck quality giving it a rugged heritage feel. Finished with a chest pocket, it offers you more than your local supermarket.

A bit of stitch detail down the front of this long sleeve Henley, along with the fade to the fabric make this easier to wear than your birthday suit.

Denim

Staple of your fashionable life, Anerkjendt denim is soft, comfy and most importantly...damn cool.

Although you can't see from the image, these jeans have an orange contrast running through them. The stitch is bright against the indigo denim, the belt patch has a bright tan hue and the lining of the legs is orange coated, giving a truly individual effect when worn with a turn up. Slant pockets give more of a chino effect to the jean, whilst retro officers pockets on the pack mean that they feel brilliant on. Chances are you won't find another pair denims like this from any other brand-so try something new.

Ryan J Gray