Diesel founder Renzo Rosso created the brand and in 2011 Diesel Kid became Brave Kid. Diesel Kids currently has single brand stores in six countries; 20 stores in Italy, 2 in Japan, Tkyo and Yokohama, one in New York, Dubai, Marseilles and Barcelona. Diesel Kid can be found in 2000 more stores all over the world and in some of the most important global department stores.Diesel supports junior 4-16 years old.